A freelance Creative person from Amsterdam came to speak to our school about 2 weeks ago. After a couple introductory images or statements, she posed the question: Why is advertising so shit? I don't know. She proceeded to show us some ads from Time magazine, some advertised vehicles, others advertised watches, and so on...none of them were "cool" or engaging, and surely, none of them persuaded the reader to get more information. BAD ADVERTISING!
At the Miami Ad School, these ads are our worst enemy. They teach the general public to not expect much from advertising and do not lend to what I want advertising to be: a dialogue with the reader/viewer/consumer. Students here are taught to push their limits and get new creative material out into the world so we can start changing the face of what you see now. Communications can go anywhere, as Planners were partly responsible for defining where they can go and how they'll be great. I hope to produce some good advertising in my days, but I'm sure the bad will be lumped in there.
Just keep me sane people, if you see bad after bad after bad, don't let me become jaded. I need to see the bad for what it is. Case in point above: Office Depot's Helping Hand in response to Staples' Easy Button. We're all working on OfficeMax right now and you can bet ALL your money, that we're not going to come up with some gadget/widget/freaky object to encapsulate our brand and bring in new customers.
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