This is what I was recovering from yesterday: Strongbow Hard Cider. It's advertising slogan is "A taste that hits a little deeper." I'd personally change it to "A hangover you didn't see coming." Hehehe, anyway, pretty good stuff, easy to drink, watch yourself.

Have I told you about "the magic hour" yet? Aria designates it as the dusk-time of day, when the sun is going down in the West and all of the colors are vivid and true. It's my favorite time of day here. The architecture and Art Deco colors look wonderful in this light, it's a time of day that makes me want to fall in love with Miami. :) I will take some pictures soon.

And now for a little lesson in Strategy: There are 6 basic strategies in advertising
> Attitude
> Awareness
> Role in the World
> Attribute
> Benefit
> Territory

This will not mean a lot to most of you, but Planners are responsible for getting insight and then setting a strategy to inspire the creative work. Based on the particular insight we feel is most compelling, we'll write a strategy for the Brand/product with one of these areas in mind. Go figure!